Every business has news that is worthy of a news release or press release, but most of us just don’t realize it, or have the time to craft one.

Here are six easy steps to get you started:

1. Pick your topic: Do you have a new hire? New product? New location? Philanthropic activity? Award? Survey results? Milestone? Please keep your news release to “newsworthy” topics, not sales.
2. Develop your media list: The first time you do this it will take a while, but then you have a list to build upon. Think local first, then include a few regional players. Don’t forget your local chamber.
3. Get your reader’s attention with a great headline and sub-title.
4. Include a quote from your company’s president or spokesperson.
5. Include an image! Please. Trust us on this one.
6. Post it to your website or blog. 

If you would like to receive a free news release template, send an email to info@mosaicmarketingstudio