Great article written by Sujan Patel in the current issue of Inc. Magazine titled 7 Outsourceable Tasks That Are Stealing Your Productivity.
Take a look at item six:
“Content is a huge part of marketing any business, but producing and curating that content can take a significant chunk of your day. The tradeoff can be worth it, but there are other areas of your business you should be focusing on. You never want to slack on your marketing, so the best thing to do is outsource it.”