Content Marketing in Five Easy Steps

  1. Write a press release. Even if you decide not to submit it to the media, this is a great Tools of the Tradeplace to start? Why? Because it forces you to answer the questions, WHO, WHAT, WHEN, WHERE, WHY. Consider your audience, but this is a good start for a general audience. OR Write a story for your organization’s newsletter.

    Incorporate the 7 ELEMENTS OF STORYTELLING, ADOPTED FROM A TALK GIVEN BY OLIVER ROLL, SENIOR VICE PRESIDENT, CHIEF COMMUNICATIONS OFFICER, CISCO

    1. Forge the Foundation
    2. Grab Attention
    3. Establish Setting
    4. Heroes, Villians & Characters
    5. Build the Tension
    6. Deliver the Turning Point
    7. Communicate the Outcome

     

  2. So, I have a story. What do I do with it? Post this content in full form to your organization’s blog. If you don’t have one, why not? Posting regularly is excellent for SEO. Pitch your story to your media contacts. Don’t have relationships with the media? Read local news sources, write down names of local writers, find their contact information, send them ideas. Writers are ALWAYS looking for content.
  3. Take an excerpt from this blog post and share it in your e-newsletter and have a CLICK HERE TO READ MORE hyperlink that sends them back to the blog to read the rest of the story. planet_dog_snowball_700
  4. Post the blog to your organization’s Facebook page, Twitter, LinkedIn and even Instagram.
  5. Include high-quality photos with captions.
    poppi2018-5925.jpg

    We proudly partner with Poppi Photography. They are the visual genius behind our social media posts for the Olympia Farmers Market!

     

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