Mosaic Marketing Studio Hires Ben Hawkes as Creative Director

Mosaic Marketing Studio is pleased to announce the addition of Ben Hawkes to the Olympia-based team as Creative Director.

Ben, a graduate of The Evergreen State College, brings to Mosaic over a decade of experience designing and producing graphics, ad layouts and promotional materials for dozens of non-profits, businesses and bands.

Ben is thrilled for the opportunity to contribute his abilities to Mosaic’s clients and is excited to collaborate with the Mosaic team. He’s a firm believer in clear, concise and engaging visual communication.

Ben lives in West Olympia with his wife, Constance, and their rescue dog, Dash. In addition to his design work, Ben is a drummer, guitarist, and pianist. He’s also an avid (albeit, hobbyist) photographer and hand letterer (IG: @eyedigress). Ben is grateful to live in this community filled with amazing artists, musicians and craftspeople.

Fun facts: Ben has double jointed thumbs. He’s the youngest of 5 children and is an Eagle Scout. Ben is proud to say that he has seen Wu-Tang Clan, A Tribe Called Quest, Public Enemy, The Roots and Jurassic 5 live.

Content Marketing in Five Easy Steps

  1. Write a press release. Even if you decide not to submit it to the media, this is a great Tools of the Tradeplace to start? Why? Because it forces you to answer the questions, WHO, WHAT, WHEN, WHERE, WHY. Consider your audience, but this is a good start for a general audience. OR Write a story for your organization’s newsletter.

    Incorporate the 7 ELEMENTS OF STORYTELLING, ADOPTED FROM A TALK GIVEN BY OLIVER ROLL, SENIOR VICE PRESIDENT, CHIEF COMMUNICATIONS OFFICER, CISCO

    1. Forge the Foundation
    2. Grab Attention
    3. Establish Setting
    4. Heroes, Villians & Characters
    5. Build the Tension
    6. Deliver the Turning Point
    7. Communicate the Outcome

     

  2. So, I have a story. What do I do with it? Post this content in full form to your organization’s blog. If you don’t have one, why not? Posting regularly is excellent for SEO. Pitch your story to your media contacts. Don’t have relationships with the media? Read local news sources, write down names of local writers, find their contact information, send them ideas. Writers are ALWAYS looking for content.
  3. Take an excerpt from this blog post and share it in your e-newsletter and have a CLICK HERE TO READ MORE hyperlink that sends them back to the blog to read the rest of the story. planet_dog_snowball_700
  4. Post the blog to your organization’s Facebook page, Twitter, LinkedIn and even Instagram.
  5. Include high-quality photos with captions.
    poppi2018-5925.jpg

    We proudly partner with Poppi Photography. They are the visual genius behind our social media posts for the Olympia Farmers Market!

     

The 7 Elements of Storytelling

Typewriter Small ImageWe recently attended the Public Relations Society of America’s #CHANGEMAKERS conference in Seattle, Washington.

The conference was packed with incredible information, and one of the first keynote talks was presented by the funny and charming Oliver Roll, Senior Vice President & Chief Communications Officer at Cisco.

To say that he only gave us this would be false, he gave us so much more. In fact, he asked a great question, “What is your soul work?” and he also asked, “What is your drudge work?” Answer these questions, then figure out how you can do your soul work most of your day.

Now, on to the great information that he shared at PRSA and that Tamika Pearman shared today at the 2018 INSPIRE Women’s Business Conference in Lacey, Washington.

  1. Forge the Foundation
  2. Grab Attention
  3. Establish Setting
  4. Heroes, Villians & Characters
  5. Build the Tension
  6. Deliver the Turning Point
  7. Communicate the Outcome

11 Rules of Crisis Communication

On Sunday, Monday and Tuesday, Mosaic Marketing Studio attended Public Relations Society of America’s #PRSAGameChangers conference at the Hyatt Olive 8 in Seattle, Washington. It was an amazing conference bursting with useful and inspiring information.

The funniest — and perhaps most serious —  talk was by Matt McKenna of Greenbrier. He is a public relations guru, having worked with the Clintons and Uber.

Here are McKenna’s 11 rules of Crisis Communication:

1. Don’t defend the unknown.
2. Facts don’t need spin. The name of the game is transparency and honesty.
3. FACT: Bad things happen on weekends, holidays and when the weather is nice.
4. We all do windows. We all do floors. = In the midst of a crisis, it is all hands on deck.
5. Don’t answer questions based on hypotheticals. It is ok to say, “I’m not prepared/ready to answer that question right now. Can I get back to you?”
6. Saying, “Don’t quote me on this,” really means, “Scoop incoming!”
7. The media is a terrible lens through which to tell your story.  The Obama administration, for example, turned to YouTube, blogs, etc.
8. Don’t repeat the negative. We all know the famous example, “I am not a crook.” Currently, it is Nikki Haley, “I am not confused.” People will keep repeating the negative statement. Instead, state the positive.
9. Never* use your principle to deliver the bad news unless they are exceptionally good with media. *The exception is when your principle is very good with media. He used the Starbuck’s CEO apologizing for the Philly incident as someone who got it right.
10. Withholding information almost always gets organizations/people into trouble. It is better to give information as it comes in, “Here’s what we know so far…”
11. Apologize. People love to get into a fight. An honest apology shuts it down. People are disappointed. They move on to the next topic. His example of an honest apology was Jonah Hill’s apology on Jimmy Fallon. His example of how NOT to apologize is BP CEO Tony Hayward’s, “I want my life back,” statement.
Bonus: Plan ahead for the bad stuff. Create templates that we can use in the event of…

Mosaic Marketing Studio Hires Doria Maselli as Chief Content Creator

Mosaic Marketing Studio is pleased to announce the addition of Doria Maselli to the Olympia-based team as Chief Content Creator.

Maselli has over 10 years of professional marketing, communications, and public relations experience.

Her professional positions have included corporate, healthcare, and real estate/development marketing positions, as well as extensive project management experience. Additionally, she has been involved in a corporate rebranding and repositioning effort, launching a company’s social media platform, and interacting regularly with senior level executives.

She is passionate about making connections between an organization and its audience and communicating its motives, ideals, and goals to the public. She enjoys crafting the perfect story for the appropriate audience and writing feature stories and profiles as well as local community relations initiatives.

She is so pleased for the opportunity to work with and support local non-profits and community organizations at Mosaic. Originally from Massachusetts, Maselli has a Bachelor’s of Science in Communications with a public relations concentration from Salem State University in Salem, Massachusetts.

In her free time, she enjoys writing, traveling, spending time in nature, and cooking. She is passionate about environmental and conservation causes, and also an avid Boston sports fan.

Mosaic Marketing Studio is the Agency of Record for the North Thurston Education Foundation

Mosaic Marketing Studio is pleased to announce that we’ve been selected to provide ongoing marketing and communications support to the North Thurston Education Foundation as an independent contractor.blue logo

The North Thurston Education Foundation, Partners for Kids, is an independent, non-profit partnership of community members and North Thurston Public Schools (IRS EIN 91-1433235).  The Foundation is committed to enhancing educational opportunities for students and schools and helping students overcome obstacles to success.

Mosiac Marketing Studio offers smart communications to nonprofits and small businesses throughout the Olympia area. We specialize in embedding ourselves within organizations to fulfill all marketing and communications needs–as an alternative to hiring a full-time person or department.

MOSAIC MARKETING STUDIO IS THE AGENCY OF RECORD FOR THE OLYMPIA FARMERS MARKET

Mosaic Marketing Studio is pleased to announce that we’ve been selected to provide ongoing marketing and communications support to the Olympia Farmers Market as an independent contractor.

The Olympia Farmers Market, located downtown Olympia, welcomes more than 250,000 people each year and is home to almost 150 vendors.Oly FM logo color

Mosiac Marketing Studio offers smart communications to nonprofits and small businesses throughout the Olympia area. We specialize in embedding ourselves within organizations to fulfill all marketing and communications needs–as an alternative to hiring a full-time person or department.

Mosaic Marketing Studio is the Agency of Record for the Olympia Tumwater Foundation

Mosaic Marketing Studio is pleased to announce that we’ve been selected to provide ongoing marketing and communications support to the Olympia Tumwater Foundation as an independent contractor.

Olympia Tumwater FoundationThe Olympia Tumwater Foundation, a 501(c)(3) public charity established by the Schmidt family and the Olympia Brewing Company, is the steward of Tumwater Falls Park and has awarded over $1.8 million in scholarships to local students. In 1983, the Foundation acquired Tumwater’s Schmidt House. The Schmidt house was built in 1904  for Olympia Brewing Company founder Leopold Schmidt and his wife Johanna. The home is listed on the National Register of Historic Places, the Tumwater Register of Historic Places and is within the Tumwater Historic District.

Mosiac Marketing Studio offers smart communications to nonprofits and small businesses throughout the Olympia area. We specialize in embedding ourselves within organizations to fulfill all marketing and communications needs–as an alternative to hiring a full-time person or department.