Mosaic Marketing Studio is pleased to announce that we’ve been selected to provide ongoing marketing and communications support to the Olympia Tumwater Foundation as an independent contractor.

The Olympia Tumwater Foundation, a 501(c)(3) public charity established by the Schmidt family and the Olympia Brewing Company, is the steward of Tumwater Falls Park and has awarded over $1.8 million in scholarships to local students. In 1983, the Foundation acquired Tumwater’s Schmidt House. The Schmidt house was built in 1904  for Olympia Brewing Company founder Leopold Schmidt and his wife Johanna. The home is listed on the National Register of Historic Places, the Tumwater Register of Historic Places and is within the Tumwater Historic District.

Mosiac Marketing Studio offers smart communications to nonprofits and small businesses throughout the Olympia area. We specialize in embedding ourselves within organizations to fulfill all marketing and communications needs–as an alternative to hiring a full-time person or department.

Mosaic Marketing Studio is pleased to announce that we’ve been selected to provide ongoing marketing and communications support to the United Way of Thurston County as an independent contractor.

Mosiac Marketing Studio offers smart communications to nonprofits and small businesses throughout the Olympia area. We specialize in embedding ourselves within organizations to fulfill all marketing and communications needs–as an alternative to hiring a full-time person or department.

Mosaic Marketing Studio is pleased to announce the addition of Tamika Pearman to the Olympia-based team. Pearman worked as a marketing intern at Mosaic throughout the past year while finishing her master’s degree at Saint Martin’s University (SMU).

Pearman completed her MBA work at SMU in December and officially joined Mosaic as an employee in March 2017. She is ‘first chief officer of digital media’ and will manage social media marketing for over a dozen of Mosaic’s clients and specializes in all forms of digital media marketing.

“Tamika is a hard-working professional, a fast learner—especially adept at understanding new technology—and is the most fun person to be around,” said Mosaic’s owner, Natasha Ashenhurst. “Her work as an intern played a significant role in our success last year, and we are honored she chose Mosaic after graduation.”

Ashenhurst and Pearman met while working on their MBAs together at SMU and enjoyed collaborating on class projects. When Pearman heard of an opening at Mosaic, she jumped at the chance to join the boutique marketing and communications firm.

In addition to her MBA, Pearman has a BA in Political Science from the University of Washington and she recently received her Green Belt certification in Lean Six Sigma.
Pearman enjoys spending time with her family, live music and traveling to unique places. She is passionate about marketing and is excited about being the newest member of Mosaic Marketing Studio.

Natasha Ashenhurst founded Mosaic Marketing Studio in 2013, and the firm specializes in strategic communications for smaller businesses and nonprofits.

We totally agree with this Huffington Post article. You’ll see why…

Marketing is not the same industry it was ten or even five years ago. The business is moving away from traditional tactics, such as billboards and commercials, to much more unique and cutting-edge strategies like Twitter campaigns and grassroots events. Boutique agencies, known for their small teams and niche expertise, have sprouted all over the country to accommodate brands’ more distinctive needs.

Though these firms have been behind many major marketing successes, they still get a bad rap with big brands for being too small and inexperienced. But big is not always better when it comes to choosing a marketing firm for a business.

Continue reading here. 

We are reading an excellent book called The Seven Strategy Questions by Robert Simons.

Who is your primary customer? That is the first of seven strategy questions posed by Simons.

Can you answer this deceptively simple question? Spend some time thinking about it. Once the answer is clear, the bulk of your business’s resources should be spent on attracting and retaining this customer.

Here’s the thing about Search Engine Optimization (SEO): A high search ranking takes time, but not in the way you’d think.

Rather, it involves doing all the things your SEO experts tell you to do, including daily social media posts, weekly blogging, and e-newsletters. SEO is about taking the time to add your business to Yelp, Google My Business and your local Chamber of Commerce directory. It involves link-backs, tags, and SEO plug-ins, but when you add it all up, it really only takes a few minutes a few times a week.

I challenge you to try it for 45 days, 15 minutes a day. Before you start, make a note of your business ranking. When the 45 days are up, take another look. You’ll love the results.

Here’s a checklist:

• Facebook posts three or four times a week
• If Instagram is right for your business, post three or four pictures a week
• Twitter is great for organizations that need publicity and to stay on the media’s radar
• Make sure your business is on Yelp, Google My Business and any other directories that are applicable.
• Blog a minimum of once per week
• Is your business listed on LinkedIn? If not, why not?

Take a look at this story published in Inc. Magazine

“The speed at which Pokemon Go has spread is unprecedented. Less than a week after launch, this augmented reality mobile exploration game has been installed on twice as many phones as Tinder, it has double the engagement of Snapchat, and it is eclipsing Twitter in its percentage of daily active users.

People are spending so much time journeying around looking for Pokemon that getting sore legs from playing for hours on end has practically become its own meme.

Smart businesses have caught on too. As Pokemon Go users traverse their towns in search of Pokemon, local stores, restaurants, movie theaters, and other businesses are capitalizing on this massive opportunity, driving huge amounts of foot traffic and conversions both with simple in-app purchases and creative marketing campaigns.

To start turning the ambulating gamers around you into your new best customers, all you need is to know how to play the game. Here’s how:” Read the rest of the story here.