Why Boutique Marketing Firms Give Brands the Biggest Bang for Their Bucks

We totally agree with this Huffington Post article. You’ll see why…

Marketing is not the same industry it was ten or even five years ago. The business is moving away from traditional tactics, such as billboards and commercials, to much more unique and cutting-edge strategies like Twitter campaigns and grassroots events. Boutique agencies, known for their small teams and niche expertise, have sprouted all over the country to accommodate brands’ more distinctive needs.

Though these firms have been behind many major marketing successes, they still get a bad rap with big brands for being too small and inexperienced. But big is not always better when it comes to choosing a marketing firm for a business.

Continue reading here. 

Who is your primary customer?

We are reading an excellent book called The Seven Strategy Questions by Robert Simons.

Who is your primary customer? That is the first of seven strategy questions posed by Simons.

Can you answer this deceptively simple question? Spend some time thinking about it. Once the answer is clear, the bulk of your business’s resources should be spent on attracting and retaining this customer.

Zero Moment of Truth

Still not convinced about the need for content marketing?

I encourage you to read Zero Moment of Truth (ZMOT), a Google book. Check it out here.

Here’s Google’s blurb about ZMOT, “Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.”

ZMOT is the information we can access about a product prior to buying. Today, consumers consult over 10 reviews or data points before making an informed decision about what to buy. Where do they get this information? From online reviews, blogs, company websites, social media and word of mouth. We are a sharing society and we love to tell others about our experiences.

What does that mean for your business? Make sure you have the basics covered! Every business needs a Facebook page, and increasingly an Instagram feed. You need to have a listing on Google My Business, Yelp and as many search engines as you can. Let people see images of your product. Share, share, share! Content marketing is where it’s at, folks–and we can help.

Mosaic Marketing Studio is a marketing and communications company located in Olympia, Washington. 

Improve SEO | One Post, One Listing, One Tweet at a time

Here’s the thing about Search Engine Optimization (SEO): A high search ranking takes time, but not in the way you’d think.

Rather, it involves doing all the things your SEO experts tell you to do, including daily social media posts, weekly blogging, and e-newsletters. SEO is about taking the time to add your business to Yelp, Google My Business and your local Chamber of Commerce directory. It involves link-backs, tags, and SEO plug-ins, but when you add it all up, it really only takes a few minutes a few times a week.

I challenge you to try it for 45 days, 15 minutes a day. Before you start, make a note of your business ranking. When the 45 days are up, take another look. You’ll love the results.

Here’s a checklist:

  • Facebook posts three or four times a week
  • If Instagram is right for your business, post three or four pictures a week
  • Twitter is great for organizations that need publicity and to stay on the media’s radar
  • Make sure your business is on Yelp, Google My Business and any other directories that are applicable.
  • Blog a minimum of once per week
  • Is your business listed on LinkedIn? If not, why not?

Pokemon Go is driving foot traffic to small businesses

Take a look at this story published in Inc. Magazine

“The speed at which Pokemon Go has spread is unprecedented. Less than a week after launch, this augmented reality mobile exploration game has been installed on twice as many phones as Tinder, it has double the engagement of Snapchat, and it is eclipsing Twitter in its percentage of daily active users.

People are spending so much time journeying around looking for Pokemon that getting sore legs from playing for hours on end has practically become its own meme.

Smart businesses have caught on too. As Pokemon Go users traverse their towns in search of Pokemon, local stores, restaurants, movie theaters, and other businesses are capitalizing on this massive opportunity, driving huge amounts of foot traffic and conversions both with simple in-app purchases and creative marketing campaigns.

To start turning the ambulating gamers around you into your new best customers, all you need is to know how to play the game. Here’s how:” Read the rest of the story here.


The Power of Habit

Like many of you, I don’t have the time to read as many books as I’d like, so I turn to audiobooks to catch up on my reading and learn new things.

Right now, I am listening to The Power of Habit, by Charles Duhigg.

This book has so many applications it would be difficult to list them all, but I highly recommend reading it in order to increase effectiveness at work and at home.

For example, Duhigg writes about “keystone habits”, habits that can change the course of a life or a business. Here’s a great example. Dieters who follow the simple habit of keeping a food log lose fifty percent more weight than people who don’t. A food log. That’s it. Duhigg explains the power of a keystone habit and the idea of small wins. These key habit changes can multiply and expand across all areas of your life or business without a lot of effort.

A food log. That’s it. Duhigg explains the power of a keystone habit and the idea of small wins. These key habit changes can multiply and expand across all areas of your life or business without a lot of effort.

That’s it. It turns out that the simple act of recording what you eat helps develop better eating habits which then helps people lose weight. Keep in mind that the new habit wasn’t diet or exercise, it was simply writing down everything you eat in a given day. That keystone habit had a domino effect on other areas of a person’s life.

Duhigg explains the power of a keystone habit and the idea of small wins. These key habit changes can multiply and expand across all areas of your life or business without a lot of effort.

That’s it. It turns out that this simple habit has a domino effect on other habits, such as eating better throughout the day, adding in more exercise and planning better meals based on past food journal entries.

Duhigg explains the power of a keystone habit and the idea of small wins. These key habit changes can multiply and expand across all areas of your life or business without a lot of effort.

Seth Godin writes about the habit of daily blogging, a habit that could be a keystone habit for any business. I agree and it is something I encourage my clients to do. Just that daily act of thinking about meaningful content that you’d like to share with your readers helps you absorb big ideas as you go about your day–life changing.

Marketing Checklist

We love helping businesses develop a robust marketing strategy. From a Facebook, Twitter and Instagram presence to web design and direct mail, we’ll help you get started!

When we sit down to sketch a plan, there are a few things we’ll need in order to get started. In no particular order, here they are:

  1. Logo. If you have a logo, we’ll need it in the highest resolution possible in as many variations as you have. Vertical, horizontal, square, rectangle, color, grayscale and transparent. If you do not have a logo, we can help.
  2. Brand Toolkit: Do you have a preferred font? Color scheme? If not, why not? Let us help you develop your brand toolkit or style guide. A little work now will save you hours of future frustration.
  3. USP: We recently worked with a client who had her Unique Selling Proposition ready to go. This helped us develop a marketing strategy that promoted her strengths.
  4. Business Plan: We do not need to see your 24-page business plan, but a one-page overview is incredibly helpful.
  5. Keyword Analysis: Here is a powerful tool to help you develop a keyword analysis for Search Engine Optimization (SEO) : https://adwords.google.com/KeywordPlanner

Once we have these tools in place, we can develop a marketing strategy that, at its foundation, includes a website/blog, social media presence and e-mail marketing, and then move into advertising.



Outsource your Marketing

Great article written by Sujan Patel in the current issue of Inc. Magazine titled 7 Outsourceable Tasks That Are Stealing Your Productivity.

Take a look at item six:

“Content is a huge part of marketing any business, but producing and curating that content can take a significant chunk of your day. The tradeoff can be worth it, but there are other areas of your business you should be focusing on. You never want to slack on your marketing, so the best thing to do is outsource it.”

We agree.


Click here to read the full article.

The Marketing Snowball Effect — Mass and Momentum

You are the owner of a small business. You are frugal and watch expenses carefully, and you make the decision to invest in marketing, knowing that an investment in marketing is an investment in your future. Perhaps you choose a Google AdWords campaign, Facebook advertising or hire someone to write content for your website.  You put a well thought out plan in place that is in alignment with your mission, your vision, and your values. Now you wait.

At this point, we see many business owners and managers become discouraged. The calls do not flood in. The clients do not line up. Some people put a stop to the marketing campaigns altogether, but some of you hold on and slowly calls come in, clients line up and business grows.

We like to call this the “snowball effect”.  At first, your marketing impact is tiny and insubstantial, but slowly it picks up mass through search engine optimization, a growing fan base, word of mouth referrals, and with each impact more speed and power.

Marketing efforts are like that snowball rolling down the hill. Be patient, be consistent and keep working your plan and your business will grow and prosper.