Zero Moment of Truth

Still not convinced about the need for content marketing?

I encourage you to read Zero Moment of Truth (ZMOT), a Google book. Check it out here.

Here’s Google’s blurb about ZMOT, “Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.”

ZMOT is the information we can access about a product prior to buying. Today, consumers consult over 10 reviews or data points before making an informed decision about what to buy. Where do they get this information? From online reviews, blogs, company websites, social media and word of mouth. We are a sharing society and we love to tell others about our experiences.

What does that mean for your business? Make sure you have the basics covered! Every business needs a Facebook page, and increasingly an Instagram feed. You need to have a listing on Google My Business, Yelp and as many search engines as you can. Let people see images of your product. Share, share, share! Content marketing is where it’s at, folks–and we can help.

Mosaic Marketing Studio is a marketing and communications company located in Olympia, Washington.