Mosaic Marketing Studio Hires Ben Hawkes as Creative Director

Mosaic Marketing Studio is pleased to announce the addition of Ben Hawkes to the Olympia-based team as Creative Director.

Ben, a graduate of The Evergreen State College, brings to Mosaic over a decade of experience designing and producing graphics, ad layouts and promotional materials for dozens of non-profits, businesses and bands.

Ben is thrilled for the opportunity to contribute his abilities to Mosaic’s clients and is excited to collaborate with the Mosaic team. He’s a firm believer in clear, concise and engaging visual communication.

Ben lives in West Olympia with his wife, Constance, and their rescue dog, Dash. In addition to his design work, Ben is a drummer, guitarist, and pianist. He’s also an avid (albeit, hobbyist) photographer and hand letterer (IG: @eyedigress). Ben is grateful to live in this community filled with amazing artists, musicians and craftspeople.

Fun facts: Ben has double jointed thumbs. He’s the youngest of 5 children and is an Eagle Scout. Ben is proud to say that he has seen Wu-Tang Clan, A Tribe Called Quest, Public Enemy, The Roots and Jurassic 5 live.

Content Marketing in Five Easy Steps

  1. Write a press release. Even if you decide not to submit it to the media, this is a great Tools of the Tradeplace to start? Why? Because it forces you to answer the questions, WHO, WHAT, WHEN, WHERE, WHY. Consider your audience, but this is a good start for a general audience. OR Write a story for your organization’s newsletter.

    Incorporate the 7 ELEMENTS OF STORYTELLING, ADOPTED FROM A TALK GIVEN BY OLIVER ROLL, SENIOR VICE PRESIDENT, CHIEF COMMUNICATIONS OFFICER, CISCO

    1. Forge the Foundation
    2. Grab Attention
    3. Establish Setting
    4. Heroes, Villians & Characters
    5. Build the Tension
    6. Deliver the Turning Point
    7. Communicate the Outcome

     

  2. So, I have a story. What do I do with it? Post this content in full form to your organization’s blog. If you don’t have one, why not? Posting regularly is excellent for SEO. Pitch your story to your media contacts. Don’t have relationships with the media? Read local news sources, write down names of local writers, find their contact information, send them ideas. Writers are ALWAYS looking for content.
  3. Take an excerpt from this blog post and share it in your e-newsletter and have a CLICK HERE TO READ MORE hyperlink that sends them back to the blog to read the rest of the story. planet_dog_snowball_700
  4. Post the blog to your organization’s Facebook page, Twitter, LinkedIn and even Instagram.
  5. Include high-quality photos with captions.
    poppi2018-5925.jpg

    We proudly partner with Poppi Photography. They are the visual genius behind our social media posts for the Olympia Farmers Market!

     

The 7 Elements of Storytelling

Typewriter Small ImageWe recently attended the Public Relations Society of America’s #CHANGEMAKERS conference in Seattle, Washington.

The conference was packed with incredible information, and one of the first keynote talks was presented by the funny and charming Oliver Roll, Senior Vice President & Chief Communications Officer at Cisco.

To say that he only gave us this would be false, he gave us so much more. In fact, he asked a great question, “What is your soul work?” and he also asked, “What is your drudge work?” Answer these questions, then figure out how you can do your soul work most of your day.

Now, on to the great information that he shared at PRSA and that Tamika Pearman shared today at the 2018 INSPIRE Women’s Business Conference in Lacey, Washington.

  1. Forge the Foundation
  2. Grab Attention
  3. Establish Setting
  4. Heroes, Villians & Characters
  5. Build the Tension
  6. Deliver the Turning Point
  7. Communicate the Outcome

Mosaic Marketing Studio is the Agency of Record for the North Thurston Education Foundation

Mosaic Marketing Studio is pleased to announce that we’ve been selected to provide ongoing marketing and communications support to the North Thurston Education Foundation as an independent contractor.blue logo

The North Thurston Education Foundation, Partners for Kids, is an independent, non-profit partnership of community members and North Thurston Public Schools (IRS EIN 91-1433235).  The Foundation is committed to enhancing educational opportunities for students and schools and helping students overcome obstacles to success.

Mosiac Marketing Studio offers smart communications to nonprofits and small businesses throughout the Olympia area. We specialize in embedding ourselves within organizations to fulfill all marketing and communications needs–as an alternative to hiring a full-time person or department.

MOSAIC MARKETING STUDIO IS THE AGENCY OF RECORD FOR THE OLYMPIA FARMERS MARKET

Mosaic Marketing Studio is pleased to announce that we’ve been selected to provide ongoing marketing and communications support to the Olympia Farmers Market as an independent contractor.

The Olympia Farmers Market, located downtown Olympia, welcomes more than 250,000 people each year and is home to almost 150 vendors.Oly FM logo color

Mosiac Marketing Studio offers smart communications to nonprofits and small businesses throughout the Olympia area. We specialize in embedding ourselves within organizations to fulfill all marketing and communications needs–as an alternative to hiring a full-time person or department.

Mosaic Marketing Studio is the Agency of Record for the Olympia Tumwater Foundation

Mosaic Marketing Studio is pleased to announce that we’ve been selected to provide ongoing marketing and communications support to the Olympia Tumwater Foundation as an independent contractor.

Olympia Tumwater FoundationThe Olympia Tumwater Foundation, a 501(c)(3) public charity established by the Schmidt family and the Olympia Brewing Company, is the steward of Tumwater Falls Park and has awarded over $1.8 million in scholarships to local students. In 1983, the Foundation acquired Tumwater’s Schmidt House. The Schmidt house was built in 1904  for Olympia Brewing Company founder Leopold Schmidt and his wife Johanna. The home is listed on the National Register of Historic Places, the Tumwater Register of Historic Places and is within the Tumwater Historic District.

Mosiac Marketing Studio offers smart communications to nonprofits and small businesses throughout the Olympia area. We specialize in embedding ourselves within organizations to fulfill all marketing and communications needs–as an alternative to hiring a full-time person or department.

Mosaic Marketing Studio is agency of record for United Way of Thurston County

Mosaic Marketing Studio is pleased to announce that we’ve been selected to provide ongoing marketing and communications support to the United Way of Thurston County as an independent contractor.

Mosiac Marketing Studio offers smart communications to nonprofits and small businesses throughout the Olympia area. We specialize in embedding ourselves within organizations to fulfill all marketing and communications needs–as an alternative to hiring a full-time person or department.

From Intern to Employee: Mosaic Marketing Studio Hires Tamika Pearman, MBA

Mosaic Marketing Studio is pleased to announce the addition of Tamika Pearman to the Olympia-based team. Pearman worked as a marketing intern at Mosaic throughout the past year while finishing her master’s degree at Saint Martin’s University (SMU).

Pearman completed her MBA work at SMU in December and officially joined Mosaic as an employee in March 2017. She is ‘first chief officer of digital media’ and will manage social media marketing for over a dozen of Mosaic’s clients and specializes in all forms of digital media marketing.

“Tamika is a hard-working professional, a fast learner—especially adept at understanding new technology—and is the most fun person to be around,” said Mosaic’s owner, Natasha Ashenhurst. “Her work as an intern played a significant role in our success last year, and we are honored she chose Mosaic after graduation.”

Ashenhurst and Pearman met while working on their MBAs together at SMU and enjoyed collaborating on class projects. When Pearman heard of an opening at Mosaic, she jumped at the chance to join the boutique marketing and communications firm.

In addition to her MBA, Pearman has a BA in Political Science from the University of Washington and she recently received her Green Belt certification in Lean Six Sigma.
Pearman enjoys spending time with her family, live music and traveling to unique places. She is passionate about marketing and is excited about being the newest member of Mosaic Marketing Studio.

Natasha Ashenhurst founded Mosaic Marketing Studio in 2013, and the firm specializes in strategic communications for smaller businesses and nonprofits.

Why Boutique Marketing Firms Give Brands the Biggest Bang for Their Bucks

We totally agree with this Huffington Post article. You’ll see why…

Marketing is not the same industry it was ten or even five years ago. The business is moving away from traditional tactics, such as billboards and commercials, to much more unique and cutting-edge strategies like Twitter campaigns and grassroots events. Boutique agencies, known for their small teams and niche expertise, have sprouted all over the country to accommodate brands’ more distinctive needs.

Though these firms have been behind many major marketing successes, they still get a bad rap with big brands for being too small and inexperienced. But big is not always better when it comes to choosing a marketing firm for a business.

Continue reading here.